I’m Barbara Nichols, the founder of Metaview360 and I love to create levers in businesses that enable a company to perform magnitudes beyond where they thought they could. It is an imperative in today’s world.

I am thrilled when a group of people can resolve data inconsistencies that have previously caused them huge errors and expenditures. I love it when the light bulbs go off – when ancient problems and new business opportunities are finally clear. Data management tools accelerate the process.

A lever is a simple machine that magnifies effort into force. As the physicist Archimedes said, “Give me a lever long enough, and I can move the world”. I believe that data is that lever in business, and I love helping businesses to move their world to a better place for themselves and for our increasingly connected society.

I founded Metaview360 in 2002 and have focused my consulting business in the areas of data and information management including: data governance, data warehousing, meta data management, tool evaluation, and information systems architecture. Clients have included A.G. Edwards and Sons, The Australian Tax Office, The Bank of Thailand, McKesson Corporation, Target, Assurant Employee Benefits, Limited Brands, The TJX Companies, and Fidelity Investments. Presently, Barbara partnered with Logan Data who is going to lead our Data Management Practice.